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About me

Shashamani is a designer and director studying Fashion with Knitwear design at Central St. Martins with a focus on film.

She uses a range of experimental media from graphics, film, and texture to  share her colourful vision of  ‘afro-futurism’ storytelling.

Shashamani explores life experiences and history, with her memories of braiding seen more deeply in her film and collection ‘Knot’. Knot is a short dance film that speaks to the abundance of joy that abounds in Black sisterhood and the strength of individuality. 

‘Knot’ was featured in GUAP magazine. Shashamani has also been interviewed and featured for Not Just A Label,  Infringe and Another Magazine. 

Outside of Fashion, Shashamani has founded 4ourth Space, a social campaign for open and honest discussions on race and culture.

In 2020, Shashamani interned with Gareth Pugh working on his SS21 collection and ‘Reconstruction’ film with Nick Knight, and on Matty Bovan’s SS20 London Fashion Week Collection.

In 2019, Shashamani exhibited at the British Fashion awards with the Central St Martins White Show. Alongside Undertones, a minority modelling agency, which was co-founded by Shashamani to improve the representation of models in the show and was successfully featured in British Vogue. 

SS21 – The KNOT Collection

Directed and Garments by Shashamani| Photography by Asia Ahmed| Produced by Ophelia O’Sullivan| Produced with A Look Into

 ‘Knot’ speaks to childhood nostalgia of playing games, dressing as you please and your mother lovingly braiding your hair.

 ‘Knot’ the editorial and film harnesses the unapologetic and unwavering confidence of the inner child, whilst also embracing the complexities of Black Hair.

Chelsea X Nike x Three Project

Play Video
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Hair, Video and Garments by Shashamani| Photography by Lilian Chang| Model by Dalila Legesse| Print by Yoonsoo Yang & Maggie Zhang| Digital cards by Roland D’Herbemont

 
Playful Energy was inspired by the joy and vibrant light children emit whilst playing football.  The 3 piece knitted set features an adjustable bodycon skirt, an off the shoulder jumper and a printed padded bra. With dip dyed machine knit football socks and matching glove.
The Dubied machine and hand knit textiles was influenced by the fluid drawing style of children drawings and the stripes so synonymous with a football kit.  The hand dyed yarns are combined together with strips of print. The Print was designed in collaboration with designers Yoonsoo and Maggie. 
  

'In The Shadows' Editorial

Creative Direction & Garments : Shashamani| Photography: Carla Abreu & Dani Chukwuezi| Make-up @Que3nofthedamned| Owiny Lubangakene & Tommy Brown

 

‘In The Shadows’ editorial is an introspective look into the current juxtaposed times we inhabit. Where one can experience great joy and light whilst also struggling with the darker emotions we often try to mask. 
Featuring hand crochet underwear, beaded rope harness, braided face mask and the White Show flared trousers with a collared bib shirt.

Film

Bang 

Poetry and edit by Shashamani

Jab Jab

A homage to Carnival and Grenada celebration of Jab Jab.  Edit by Shashamani

100 Animation 

Recording taken from an interview with Sister Joyce, A Church Mother

Archive

Press

Instagram

Contact Me

Open to collaborations & Commissions

Map

London / Birmingham based

Email:

shashamanijackson@outlook.com

Instagram

@im_shashamani

 Designer 

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